Terms & Conditions

Terms of Use

Last updated: 12 July 2016

The website www.limeglobal.co.uk (the “Website”) is operated by Lime Global Ltd, a company incorporated in England and Wales under company number 09666467 (“Lime”, “we”, “our”, and “us”).

Please read these terms of use carefully before you start to use the Website, as these will apply to your use of the Website. This includes accessing, browsing, or registering to use the Website. By using the Website, you confirm that you accept these terms of use and that you agree to comply with them. If you do not agree to these terms of use, you must not use the Website.

For an explanation of our practices and policies relating to the collection, use, and storage of information of users of the Website, please refer to our Privacy and Cookies Policy.


Accessing the Website

The Website is made available free of charge.

We do not guarantee that the Website, or any content on it, will always be available or be uninterrupted. Access to the Website is permitted on a temporary basis. We may suspend, withdraw, discontinue or change all or any part of the Website without notice. We will not be liable to you if for any reason the Website is unavailable at any time or for any period.

You are responsible for making all arrangements necessary for you to have access to the Website.

You are also responsible for ensuring that all persons who access the Website through your internet connection are aware of these terms of use and other applicable terms and conditions, and that they comply with them.


Your Account and Password

If you choose, or you are provided with a password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party.

We have the right to disable any password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these terms of use.

If you know or suspect that anyone other than you knows your password, you must promptly notify us at info@limeglobal.co.uk.


Intellectual Property Rights

We are the owner of licensee of all intellectual property in the Website and the content published on the Website. Those works are protected by copyright laws and other treaties around the world. You may not do anything which interferes with or breaches those laws or the intellectual property rights in the content.

The Lime name, the Lime logo, the Life Insurance Made Easy name and logos are registered trade marks or other intellectual property of Lime or its related bodies corporate. Other trade marks may be displayed on the Website from time to time. These may belong to third parties. Nothing displayed on the Website is construed as granting any licence or right of use of any logo or trade mark displayed on the Website without the express written permission of the relevant owner.

You may download and view content, or print a copy of material on the Website, for personal, non-commercial use provided you do not modify the content in any way (including any copyright notice). You may not use any part of the content on the Website for commercial purposes without obtaining a licence to do so from us or our licensors.

All rights not expressly granted under these terms of use are reserved by Lime. Unless expressly stated otherwise, you are not permitted to copy, or republish anything you find on the Website without the copyright or trade mark owners’ permission.


No reliance on information

The content on the Website is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on the Website.

Although we make reasonable efforts to update the information on the Website, we make no representations, warranties or guarantees, whether express or implied, that the content on the Website is accurate, complete or up-to-date.


Limitation of our liability

Nothing in these terms of use excludes or limits our liability for death or personal injury arising from our negligence, or our fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.

However, to the extent permitted by law, Lime excludes all other rights, remedies, guarantees, conditions, warranties and representations which may apply to the Website or any content on it, whether expressed or implied.

We will not be liable to any user for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with:

  • use of, or inability to use, the Website; or
  • use of or reliance on any content displayed on the Website.

In particular, we will not be liable for:

  • loss of profits, sales, business, or revenue;
  • business interruption;
  • loss of anticipated savings;
  • loss of business opportunity, goodwill or reputation; or
  • any indirect or consequential loss or damage.

We will not be liable for any loss or damage caused by a virus, distributed denial-of-service attack, or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of the Website or to your downloading of any content on it, or on any website linked to it.

You acknowledge that if you acquire financial products or services from Lime, then the terms and conditions and Lime’s liability in respect of those financial products or services will be set out in the relevant financial services disclosure documents relating to those financial products or services.

To the extent permitted by law, Lime’s liability under these terms is limited at Lime’s discretion, to the supply of any service again or the payment for the cost of having any service supplied again.

You agree to indemnify Lime against any liabilities, claims, costs, loss or damage incurred as a result of your use of the Website.



We do not guarantee that the Website will be secure or free from bugs or viruses.

You are responsible for configuring your information technology, computer programmes and platform in order to access the Website. You should use your own virus protection software.

You must not misuse the Website by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to the Website, the server on which the Website is stored or any server, computer or database connected to the Website. You must not attack the Website via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use the Website will cease immediately.


Third Party Links

This Website may include links to third party websites which are not related to Lime and in relation to which Lime has no control or interest. The appearance of those links on the Website does not indicate any relationship between Lime and that third party and should not be interpreted as endorsement by Lime of that third party, its website or the products or services which it is advertising on the Website. We will not be liable for any loss or damage that may arise from your use third party websites.



From time to time, Lime may offer promotional codes, offering free or discounted insurance at Lime’s discretion. You acknowledge that:

  • you may use only one promotional code discount at any time, across all policies; and
  • the discounted or free insurance is not transferable or exchangeable and cannot be redeemed for cash or any other form of compensation.

To redeem the promotional code

  • Follow the instructions on the offer email to a special URL.
  • Enter the promotional code.
  • Complete the application questions.

You acknowledge that you must satisfy the standard eligibility terms to redeem the promotional code. In order to be eligible to redeem the promotional code, you must be under 55 and meet the criteria as outlined by our lifestyle and medical questions.

Where the promotional code is in respect of discounted life insurance, the discount will automatically be applied to your selected cover (for example, if you have a promotion code for £10,000 free life insurance and choose a total of £100,000 of life insurance cover, Lime will pay for £10,000 of life insurance and you will pay for the remaining balance of £90,000).

Where the promotional code is in respect of free life insurance, you will not be required to pay for the life insurance during the period for which the promotion code applies (for example 12 months), even if the policy cover amount is updated.

Once the period for which the promotion code applies has expired (for example, after 12 months):

  • if you have chosen the free cover amount only, you can choose to provide your credit card details, or cancel your policy. We’ll send you a reminder before this occurs.
  • if you have chosen additional cover and provided your credit card details prior to the end of such period, you will automatically start being charged the full premium amount. We will remind you before this occurs and you can choose to review your cover.


Changes to the Website

We may update the Website from time to time, and may change the content at any time without notice. However, please note that any of the content on the Website may be out of date at any given time, and we are under no obligation to update it.

We do not guarantee that the Website, or any content on it, will be free from errors or omissions.


Changes to these terms of use

We may revise these terms of use at any time by amending this page. Please visit this page frequently to see any updates or changes to this policy. You can determine when this policy was last updated by checking the “Last updated” date of these terms of use.



You must not use the Website for any purpose or in any way which is unlawful.

If any provision of these terms of use is found to be invalid or unenforceable by a court of law, such invalidity or unenforceability will not affect the remainder of these terms of use, which will continue in full force and effect.

These terms of use, its subject matter and its formation (and any non-contractual disputes or claims) are governed by English law. The courts of England and Wales have exclusive jurisdiction to determine disputes (including any non-contractual disputes or claims).