Entirely digitised, Lime uses the power of technology and the experience of its founders, all of whom have worked around the globe in insurance and digital businesses, to deliver something new.  

Easy to access, simplified, low cost products that put the customer first and, critically, in control.

And it has worked, attracting the trust and support of leading insurers, like Aviva, and Lloyd’s is the world’s specialist and reinsurance market.

But beyond that, Lime is a people business. Passionate about refreshing the industry and driven by the recognition that living without protection is living with risk.