Lime will soon be launching in the UK with some very special partners, customers will then be able to say 'hello' to insurance where they hand-pick only the bits needed to protect themselves and their family's future in a unique, understandable and affordable way.
We know that over time, circumstances change, families grow and branch out in different directions; which is why we will carefully choose policies from leading insurance companies, then make them totally flexible and that can be changed and amended according to customers changing circumstances.
Customer is our number '1'
Consideration is for the customer 1st and not the product. We use leading edge customer experience and gamification principles to create new and heightened levels of customer engagement with insurance products.
Efficiency through automation
If the process can be reliably automated, then Lime has done so. From policy issue to lapse, there is no need for manual intervention.
Systemised best practice
Lime does not carry the burden of legacy mindsets, processes or systems. At every phase, the platform has embedded best practice into the delivery of insurance.
Lime provides the ability for a full online service delivery, and its easy-to-use interface allows customers to purchase insurance online without “middle-man” intrusion.
Global on any device
Lime is a 100% online digital solution, which is multi-language and multi-currency and designed to work on mobiles, tablets and PCs.
By refreshing very part of the insurance food chain, much wastage and inefficiency has been removed making very good and valuable insurance products more affordable.
Lime has developed new and unprecedented levels of on-demand information ensuring fast and informed improvements end-to-end.
Enables new Partners to enter market
Enables the sale of insurance through non-traditional channels with large databases. Parners can now offer insurance to their member / support base without the need to meet training and compliance standards internally, as these are embedded in Lime’s systems and cannot be compromised.
To change insurance, to the benefit of all
To give our customers the tools to let them create the insurance they need for them, and for their loved ones.
We never rest in our search to refresh Insurance.
Life insurance reimagined Our timeline
Commencement of Business plan
Commencing with much experience and a blank sheet of paper, Lime's original hypothesis was documented and built.
Proof of concept completed in Australia
Over 1000 changes and improvements made. Ready for next phase.
Migrate Business to UK
Head office moved to the UK. Lime's Global core platform build commenced.
FCA Approval received
With FCA approval, plans for UK launch then able to be finalised
Global Platform build completed
Lime's core platform completed and ready to be launched in the UK with a number of special partners.
Lime will commence its operations through partners during the 1st half of 2018