Lime is a FinTech Company, and we believe that we have pioneered the world’s most efficient technology platform for the life insurance industry.
And it doesn’t stop there – the same methodology is now being used for other insurance products, from health to a variety of protection solutions, Lime can revolutionise the way financial products are bought and sold across the globe.
Consideration for the customer – not the product. We use leading edge customer experience and gamification principles to create new and heightened levels of customer engagement with insurance products.
Scale through automation
If the process can be reliably automated, then Lime will do so. From policy issue to lapse, there is no need for manual intervention.
Systemise best practice
Lime does not carry the burden of legacy mindsets, processes or systems. At every phase, the platform has embedded best practice into the delivery of insurance.
Ability for DIY insurance
Lime provides the ability for a full online service delivery, and its easy-to-use interface allows users to buy insurance online without “middle-man” intrusion.
Global on any device
Lime is a 100% online digital solution, which is multi-language and multi-currency and designed to work on mobiles, tablets and PCs.
Low cost distribution
For a fraction of the cost that insurance companies currently pay, Lime provides a solution for all intermediary costs, sales and operations.
Lime provides new and unprecedented levels of on-demand information for insurance and distributor companies.
Enables new distributors to enter market
Enables the sale of insurance through non-traditional channels with large databases. These channels can now sell insurance without the need to meet training and compliance standards internally, as these are embedded in Lime’s systems and cannot be compromised.
Life insurance reimagined
When we first established Lime, we knew we had to start from a blank piece of paper.
We wanted to strip away all of the preconceived notions about how life insurers are supposed to act and how life insurance is supposed to be sold.
Simply put, we wanted to completely reimagine the insurance life-cycle.
Lime has no competitors among insurance companies, reinsurers or distributor groups. In fact, each can be seen as a potential partner or client.
Lime can be skinned, white-labeled and integrated to any provider, and can compliantly enable both new and existing distribution channels, such as intermediaries, direct, large membership groups and employees, in any country and in any language.
To be the globally accepted technology solution for the life insurance industry
To recreate life insurance so that it works for everyone
To sell a life insurance platform that delivers Best Practice globally
Life insurance reimagined Our timeline
The Business Plan
Started with a blank sheet of paper setting out to reimagine the sale of life insurance
First policy sold
Lime sells its first life insurance policy online
Test and deploy
After 18 months of testing, and with 64 improvements, Lime goes to market
Country licences agreed
Lime signs licence agreements with major distributors in China and the Philippines
Lime moves its HQ to London, home of insurance and FinTech
Best Doctors come on board
Collaboration and partner agreement for global delivery signed with Best Doctors
UK distribution deal
Lime signs its first UK deal with a significant UK distribution business